骑士视频

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Listen Up: Why Airlines Should Tune In to Customizable In-Flight Sounds

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_ Guido Knook<_ Guido Knook
__ 04/02/19 5 MIN READ_
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Guido Knook is the Head of Product at Berlin-based Mimi Hearing Technologies GmbH. A designer at heart, Knook helped design the first versions of Mimi&) 100vw, 1440px" />

“Over the years, we realized that providing a solution for people to better hear their music or other audio content was only one part of the equation. What we really needed was a forward-thinking platform so we could reach people where they are actually listening with headphones on鈥攍ike on airplanes. ”

-Guido Knook
Head of Product at Mimi Hearing Technologies GmbH

Mimi Defined鈩 and wellness

Not only does Mimi Defined鈩 fit nicely in with the three existing Wellness solutions鈥擜ctive Noise Control, Premium Seat Lighting, and nanoe鈩 technology鈥攂ut it also aligns perfectly with Panasonic’s mission of improving the passenger experience through a mindful wellness narrative.

Because our personalized audio solution makes it easier to distinguish the details in the sounds users are hearing (even on a noisy airplane) the need for cranking the volume up in-flight is significantly diminished. Aside from reducing fatigue and the resultant risk of further long-term hearing damage, this also offers passengers a more peaceful, short-term in-flight wellness experience as well.

And Mimi Defined鈩 isn’t just a potentially vital component of Panasonic’s Wellness Suite; it is also one of the easiest to integrate into existing IFEC platforms.

Integration benefits

Because there are virtually no logistical or regulatory hurdles involved in bringing Mimi Defined鈩 into the aircraft, carriers can focus instead on the wide range of benefits our technology affords them.

Aside from differentiating themselves from the pack鈥攅specially with younger, tech-savvy travelers who would no doubt appreciate the Mimi Defined鈩 鈥渃ool factor”鈥攁irlines could also showcase a host of personalization and accessibility travel options in a meaningful, impactful way.

Mimi Defined鈩 could prove to be key in ensuring long-time customer loyalty by bringing new features and benefits to carriers’ existing loyalty apps and websites. For instance, passengers could be made aware of Mimi’s capabilities when they book their ticket, allowing them time to download the loyalty app and take our hearing test before even boarding the plane.

But perhaps the biggest benefit to airlines is the way Mimi Defined鈩 engages the senses by working with the other elements of Wellness to enhance passengers’ transformative wellness journeys.

Looking to the future of Wellness

We are very excited about our ever-evolving partnership with Panasonic and we look forward to Mimi Defined鈩 taking flight very soon.

We hope to have even more exciting news to share with you at the upcoming AIX in Hamburg. Stay tuned!

Disclaimer: The content of this post reflects the views of the author who is responsible for the facts and accuracy of the information in the post. Presentation of the post on this website does not in any way indicate endorsement, approval, and/or agreement by 骑士视频 (鈥淧AC鈥) of the information presented. PAC makes no representations of any kind, express or implied about the completeness, accuracy and/or reliability of the information and/or the suitably, availability, safety and effectiveness of the products and/or services described.

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